8.6 Quake Near Sumatra Indonesia and Tsunami Warning April 2012. Media Impact Analysis

A 8.6 Earthquake near Sumatra, a risk of ‘widespread destructive tsunami’

Indonesia was struck in 11 April 2012 by a massive quake at 2h38 pm local time, 10h38 am CET. It was estimated to be a 8.6-8.9 magnitude quake (depending of the sources). Epicenter was in the Indic Ocean, at some 500 kilometers West from North Sumatra island, 30 kilometers deep.

The quake was perceived by scared people from Indonesia, Singapore and other places. Twitter live testimonies emerged instantly and all the world was aware of the potential devastating effects of the quake. It was soon apparent that the direct casualties and damages provoked by the quake direct impact was rather limited. But affected people and people around the world feared was the indirect effects linked to an induced tsunami reaching Indonesia coasts first and thereafter other neighbour countries. A global tsunami warning was almost immediately launched. The images and the devastating effects of the tsunami that hit Indonesia and Thailand as a consequence of the massive December 26 2004 quake near Sumatra came to mind to all observers. Present quake was only slightly weaker in magnitude (8,9 Vs 9,1), but this one took place less close than the devastating 2004 tsunami.

You can check in the two figures below the origin of the 2012 quake and its comparison with 2004 quake. Figures are from Tha Wall Street Journal.

Source: WJS, US Geological Survey

Source: WSJ, US Geological Survey

The magnitude of the quake and the incertitude about the effects of the tsunami created also an alert in terms of global media attention. We will present in this post some results concerning immediate media impact, less than 10 hours after that the origin of the crisis.

At this moment, 10h pm CET, tsunami alert has been officially lifted, some 6 hours ago. There is apparently no risk of killing wages anywhere in the Pacific rim.

Update: Death Toll and Material Damages

Only Indonesia suffered direct fatalities and damages provocked by the tremors suffered in Sumatra. Initial report by the National Disaster Management Agency (BNPB) was just four people with minors injuries  and a 39-year-old men died of heart disease (BNPB, or Jakarta Globe). As relevant material loss, there was a broken bridge reported in West Aceh district.

The death toll was increased later to 5 people killed, all from heart attack or shock (The Australian)

Technical data about the earthquake

if you are looking for technical information about the 8.6 earthquake, you can check the poster provided by the US Geological Survey. You can access here the high resolution figure, will all details

You can also view the technical information about the earthquake provided by US Geological Survey. The US West Coast and Alaska Tsunami Information (WCATWC) reported it as a 8.7 magnitude earthquake, and did not call for a tsunami warning in US West coastal area.

Here you can find the first bulletin published by the US Pacific Tsunami Warning Centre. It launched a tsunami watch for the intention of all 28 countries in the region. The evaluation message did not announce a tsunami warning, bout opened the door for the appearance of a ‘widespread destructive tsunami. This is the full message:

THIS BULLETIN IS ISSUED AS ADVICE TO GOVERNMENT AGENCIES. ONLY

NATIONAL AND LOCAL GOVERNMENT AGENCIES HAVE THE AUTHORITY TO MAKE

DECISIONS REGARDING THE OFFICIAL STATE OF ALERT IN THEIR AREA AND

ANY ACTIONS TO BE TAKEN IN RESPONSE.

AN EARTHQUAKE HAS OCCURRED WITH THESE PRELIMINARY PARAMETERS

ORIGIN TIME – 0839Z 11 APR 2012

COORDINATES – 2.0 NORTH 92.5 EAST

LOCATION – OFF W COAST OF NORTHERN SUMATRA

MAGNITUDE – 8.7

EVALUATION

EARTHQUAKES OF THIS SIZE HAVE THE POTENTIAL TO GENERATE A

WIDESPREAD DESTRUCTIVE TSUNAMI THAT CAN AFFECT COASTLINES ACROSS

THE ENTIRE INDIAN OCEAN BASIN.

HOWEVER – IT IS NOT KNOWN THAT A TSUNAMI WAS GENERATED. THIS

WATCH IS BASED ONLY ON THE EARTHQUAKE EVALUATION. AUTHORITIES IN

THE REGION SHOULD TAKE APPROPRIATE ACTION IN RESPONSE TO THE

POSSIBILITY OF A WIDESPREAD DESTRUCTIVE TSUNAMI.

ESTIMATED INITIAL TSUNAMI WAVE ARRIVAL TIMES AT FORECAST POINTS

WITHIN THE WARNING AND WATCH AREAS ARE GIVEN BELOW. ACTUAL

ARRIVAL TIMES MAY DIFFER AND THE INITIAL WAVE MAY NOT BE THE

LARGEST. A TSUNAMI IS A SERIES OF WAVES AND THE TIME BETWEEN

SUCCESSIVE WAVES CAN BE FIVE MINUTES TO ONE HOUR.

US Pacific Tsunami Warning Centre, 11 April 2012 8h45 UTC (six minutes after the earthquake)

Media Coverage Evolution

In the next figure we show the evolution of total number of news about the risk of tsunami associated to the quake near Sumatra.

We have identified some 8,600 news about the crisis during the first 11 hours after the quake happened. Initial reaction by media, during the first 60 minutes, reached an amount of some 1,300 news.

The timing of the crisis in terms of media impact evolution can be better perceived in the next figure, where we present the number of news inside two hours periods.

Initial media reaction, within the first hour, reflects the ability from some newspapers to publish a quick note announcing the occurrence of the massive sea quake. Number of news is 1,300. In the next two hours, it is known that a tsunami alert is launched, and more details appear concerning direct experience of the temblors in different parts of the world, panic scenes mainly from people near Aceh. There is also a secong big earthquake above 8 points hitting the same area.. During this period some 2400 news were published. At the end of this period it is early morning in the East Coast of the United States. Fears and incertitude grow, but initial information arise diminishing the expectations of devastating tsunami wages. In the next two hours the flow of news stop its increase, and keeps stable around 2100 news. Different sources confirm that there are not high risks of a severe tsunami destruction, some 6-8 hours after the start of the crisis. The diminution of risks of devastation and casualties is translated into a sligh decrease of media attention in the following period (6-7 hours after).

The crisis almost vanishes as media crisis eight hours after the quake struck. The number of news drop dramatically and become a minor issue in the daily global media agenda.

Tsunami Warning. Media Impact By Countries

Initial hours after the tsunami alert was launched created anxiety as the devastating effects of the December 2004 tsunami provoked by an earthquake similar in power and location were probably constantly in mind by people and media from countries that paid a terrible prize in number of casualties. fears were sustained by the official tsunami alert mechanism and by the analysis of experts predicting 6 meters tall wages.

We have monitored the mentions in international media of all countries potentially affected by the tsunami. We present in the next figure our findings.

In order to facilitate the interpretation of the results, we have represented the media attention intensity using circles.

Highest intensity is black circle, that corresponds to more than 8,000 news during the first 24 hours after the earthquake hit the Indian Ocean. It is reached only by references to Indonesia (and Sumatra). Indonesia in its Sumatra island was the region most exposed to the risks and devastation associated to the tsunami. Indonesia was also the country that suffered the most in 2004 tsunami.

The second country most present in the news was Sri Lanka. It can be appreaciated that it was also the one geographically most exposed to eventual tsunami impact.

The other countries most affected by the tsunami alert, as measured by international media impact were India and Thailand. Thailand was also serverely hit by 2004 tsunami, specially in the touristic area of Phuket.

The other countries receiving more than 1,000 news were countries neighbouring Sumatra: Malaysia, Singapore and Australia. Japan is included also in this category, even if there was no direct risks of tsunami damages. It shows the impact in the media of the recent devastating tsunami suffered by japan in March 2011.

It is interesting to compare and complement our results with the analysis provided by Radian 6, who also carried out a social media impact analysis of the tsunami warning crisis. The graph by Radian 6 below shows the geographical references in social media (basically Twitter messages) linked to the tsunami. They find also that main reference is Indonesia. It is followed by mentions to Thailand, Singapore, India and Malaysia, like our results based in traditional media analysis. References to Sri Lanka locations do not appear in their list.

Source: Radian 6, Indian Ocean Earthquake Triggers Social Media Shockwages 

Indonesia Earthquake 2012, linking to Indonesia Tsunami 2004 and other disasters

Media coverage of major disasters and crisis events require always terms of reference as part of the news storyline. The initial media coverage of disasters is always accompanied with recalls about past events similar in nature or in the extent of devastation. Comparing the present crisis with past notorious crisis serves to provide a perspective to the readers of the size of the crisis that is being covered. It may serve to trigger anxiety and media interest if the last crisis ‘ranks near the top’ of the previous recorded episodes. This may happen in some cases, specially in the initial stages of a crisis where there is few available information about the exact impact of the crisis

The specific past events chosen by journalists to compare with the present ones provide also an indirect key of lecture of how media is understanding the size and the extent of the present crisis.

We have performed some ‘comparing to previous crisis’ analysis in some cases in this blog. For instance, our analysis show that media was really reluctant to compare the Fukushima nuclear disaster to the previous worst reference, Chernobyl, even if the Japanese case became eventually the worst one in records (See the entry: Chernobyl and Three Mile Island References in News About Fukushima Nuclear Crisis). In another different framework, we showed that when a new sex scandal emerges in the US media, the case Bill Clinton-Lewinski is systematically used as canonical term of reference (The Reputational Curse of Political Sex Scandals: The Impact of Schwarzenegger and Strauss-Kahn Scandals on Bill Clinton (and Monica Lewinsky) Reputation).

We have monitored the references to recent killing earthquakes and tsunamis within the context of the Sumatra April 2012 Earthquake media coverage.

Our findings show that, as expected, all regards are turned towards 26 December 2004 tragedy produced by the Indian Ocean earthquake that eventually killed some 230,000 people. This is a y far natural reaction, as the 2012 earthquake was really similar in its epicentre location and in its magnitude (8.6 Vs 9.0).

More relevant is to look into the details, to check out which locations of the 2004 tsunami are mentioned as references fro explaining that tragedy. We find that the main single reference is Aceh, the province in Indonesia that concentrated the vast majority of victims produced by the tsunami. Aceh receives some 6,000 mentions. Second reference is the country, Indonesia, with 4780. The region, more than the country, is creating the label associated to the 2004 tragedy, even if the tsunami affected other areas in Sumatra.

Next three references are three countries in the Indic Ocean: Sri Lanka, India and Thailand. Thai tourist resort Phuket comes next, with some 2,600 mentions.

We find that the number of mentions received by the four countries in 2012 crisis is perfectly in line with the estimated number of nationals killed by the 2004 disaster: Indonesia (167,800), Sri Lanka (35,300), India (18,000) and Thailand (8,200).

2004 Indian Ocean earthquake and tsunami. Death Toll and Casualties

Country where
deaths occurred
Confirmed Estimated Injured Missing Displaced
Indonesia 130,736 167,799 n/a 37,063 500,000+
Sri Lanka 35,322 35,322 21,411 n/a 516,150
 India 12,405 18,045 n/a 5,640 647,599
 Thailand 5,395 8,212 8,457 2,817 7,000
Somalia 78 289 n/a n/a 5,000
Myanmar (Burma) 61 400–600 45 200 3,200
 Maldives 82 108 n/a 26 15,000+
Malaysia 68 75 299 6 n/a
 Tanzania 10 13 n/a n/a n/a
Seychelles 3 3 57 n/a 200
 Bangladesh 2 2 n/a n/a n/a
 South Africa 2 2 n/a n/a n/a
 Yemen 2 2 n/a n/a n/a
 Kenya 1 1 2 n/a n/a
Madagascar n/a n/a n/a n/a 1,000+
Total ~184,167 ~230,273 ~125,000 ~45,752 ~1.69 million

Source: 2004 Indian Ocean earthquake and tsunami, Wikipedia

Our results suggest that the 2004 massive tsunami tends to be labelled by the media as the ‘Aceh tsunami’, which also means that this region in Indonesia will be always associated popularly to the disaster. This is part of the negative place branding associated to this name.

By comparison, we find that the references to the more recent and also devastating 2011 tsunami in Tohoku Japan are rather limited. Just some 850 news, seven times less than references to 2004 Tsunami Aceh. Media attention was clearly focused in the risks of tsunami destruction and used basically the references to 2004 tsunami.

Our results show also that this earthquake has not oriented international media attention to previous earthquake disasters similar in magnitude power or with a massive death toll. Mentions to 2010 killing earthquake in Haiti are marginal, as they appeared only in 280 news. References to massive earthquake in Chile are even more limited. The storyline of media coverage of this natural disaster was completely oriented to tsunamis, and not to earthquakes, even if finally only an earthquake happened.

Annex 1: Warning Systems, smartphones and social media

We include in this post some analysis and reflections about the early warning systems deployed to preserve lives in coastal areas potentially affected by tsunamis. This one was one of the hard lessons learned from 2004 tsunami disaster. We put this information as ‘annex’ in our post, as our task here is just a compilation of information coming from external sources. We do not provide additional information based in our media impact analysis. We want nevertheless include this external information as it add value for some of the readers interested in communication crisis in the context of natural emergencies. We just select some excerpts from these externe as such, mentioning the source, and we will not provide additional analysis or interpretation.

Nandasa, a resident living on the beach in Rathmalana, a suburb just south of Colombo, expressed a similar sentiment. “In 2004, when waters receded before the tsunami came, people took it for a joke, they went out to collect shells. This time no one was taking things lightly, everyone knew what to do and what to expect.”

Still, there were some lapses. As coastal roads were closed, others became jammed with traffic, mobile networks became overloaded and petrol stations in coastal areas ran out of fuel, leaving many people stranded.

But overall, the harsh lessons from 2004 seem to have been learned.

Old Tsunami Nightmares, New Warning Systems in Sri Lanka, IPS News

Tsunami warning sirens blared Wednesday in parts of Indonesia, and the other steps taken show that “governments are more prepared,” said CNN weather anchor Mari Ramos.

“There are sirens in place along coastal communities. There are buoys in the ocean to measure water level changes. There is better communication among government agencies, countries and the media. The word gets out much more quickly, and that helps saves lives,” Ramos said.

However, “the number of measuring devices in the Indian Ocean is tiny compared to the Pacific. It’s a start, but more are needed.”

Tsunami scare tests new life-saving procedures, CNN

“When the police jeep began announcing the evacuations, we were already on the move,” Ajeemal, a resident of the village of Sainathimaruthu, in the eastern Kalmunai region, told IPS.

In 2004 there was no such warning and the monstrous waves left 30,000 dead, a million displaced and a reconstruction bill of over three billion dollars.

“This time people knew what to expect, they knew they had to get away from the beach and do that fast,” Ajeemal said.

In double-quick time, the Meteorological Department issued a warning: “An earthquake near Sumatra Island at 02.08pm (Sri Lanka time) today 11.04.2012 has generated a tsunami that will affect Sri Lanka, those living near and along the Eastern and Southern coastal regions are advised to evacuate to safer places immediately.”

The warning came despite the United States government’s Pacific Tsunami Warning Centre failing to issue a formal alert, instead limiting its update on the earthquake to a ‘tsunami watch’. However, local radio and television stations picked up the warning, which was also disseminated by SMS alerts and Sri Lanka’s small but active Twitter community.

Those on the coast, like Ajeemal, were advised by the police to move at least 500 metres inland. “We were asked to remain there till around six (o’clock in the evening),” Ajeemal said. The warning period was later extended when aftershocks hit the island about two hours after the initial quake hit Indonesia’s western coast of Sumatra, in Banda Aceh.

“Almost everyone has moved out of the coast, no one is here,” said Reverend G S K Herath, an Anglican priest from the southern town of Matara. He told IPS that security forces and the police had moved into the areas being evacuated to guard against looting.

Old Tsunami Nightmares, New Warning Systems in Sri Lanka, IPS News

Suharjono, head of the earthquakes department at Indonesia’s Meteorology and Geophysics Agency (BMKG), said authorities had known a tsunami could hit 50 minutes after Wednesday’s quake.

“We also knew which parts of the coast to watch,” he said, explaining that offshore buoys send signals to monitoring stations in Indonesia and beyond.

James Goff, director of the Australia-Pacific Tsunami Research Centre at the University of New South Wales, said the alert was a “decent test” of the Indian Ocean tsunami warning system, an ambitious network of tidal gauges, deep ocean buoys and seismic monitors modelled on the decades-old Pacific model completed after the 2004 tsunami.

Wednesday’s quake was felt as far afield as Thailand, India, Indonesia, Kenya, Malaysia, Reunion Island, Sri Lanka, and Burma.

India said it issued a tsunami warning eight minutes after the quake.

“This was the first incident after the 2004 tsunami and we handled it extremely well,” said Namrata Majumdar, an official at the country’s disaster management centre.

Sri Lankan authorities said the alert had exposed serious problems of traffic management and the inability of mobile phone networks to cope in an emergency, although coastal residents appeared to be well prepared.

In Thailand, where social networking has been growing rapidly, the National Disaster Warning Centre’s head Somsak Khaosuwan said the internet had played a “significant role” in disseminating information.

“We thought it went extremely well yesterday,” said Denis Okello, information officer at the UN Office for the Coordination of Humanitarian Affairs in Jakarta, commenting on Indonesia’s response.

He said sirens warning people to move to higher ground had been activated by local officials receiving SMS messages and emails from BMKG.

In a nation with one of the world’s highest number of phone texters – and the globe’s fastest growing major market for BlackBerry smartphones – telephone alerts are also an important way for the BMKG to spread its warnings.

“I think some people got text messages, but we didn’t get any at the school because the phone lines were down for some time after the quake,” said Nunik Nurwanpi, a 20-year-old primary school teacher in Banda Aceh.

“We all knew what to do anyway because we’ve had regular tsunami drills since the big one in 2004,” she said, adding that children were evacuated from the school and moved to higher ground when sirens blared.

Tsunami warnings test post-2004 system, SBS Australia

In theory, national governments should issue tsunami watches and warnings. For sure, they should be the only ones issuing evacuation orders. But social media are upending government control.

Sri Lanka is not located in an earthquake zone. So when those of us who felt the tremors, our first reaction was to doubt our senses. People texted each other to verify. In my case, I learned that the tremor I felt was caused by an earthquake from a tweet within 10-15 minutes of the event. My first reaction was to check the magnitude and depth of the quake from the best scientific source I knew: the United States Geological Service. My first tweet, based on confirming the event at the USGS site, was at 1429 local time (20 minutes after the earthquake)

I sent several tweets, sticking pretty closely to USGS data. Unlike in 2004, the phones were working (within networks, though performance was patchy in locations, especially near the coast line) and Internet was not slowed down noticeably. Calls from one network to another were subject to congestion delays, suggesting that the interconnection links had been inadequately dimensioned.

Tweets kept flying. I and several others active in social media kept emphasizing that only a “watch” existed, that people should be alert and not do anything for now.

(…)

Whatever the theory says, social media and the Internet have changed the conditions of warning irrevocably. Social media appear to be disseminating information about impending hazards extremely fast. The government looks even more inept in these conditions, when they wait for too long to issue (unnecessary) evacuation orders. It is even more important in these conditions to improve internal processing of information and decision making so that the government can issue unambiguous directives based on the best science available.

Even more important is the education of various authorities such as those running the trains, supplying electricity, etc. about the appropriate responses. Those responsible for schools, offices, hotels, exhibitions, etc. should be educated and if necessary directed to desist from rash closures and suspensions. Offices, especially high rises, are safer than a congested road should a tsunami come.

The government’s assertion that tsunami warnings worked is dubious. It is true that most people knew about the potentially tsunamigenic earthquake within an hour of its occurrence, which from the perspective of avoiding loss of life is very good. However, it is doubtful whether the government can claim credit for that awareness. When it came to issuance of warnings, evacuation orders, etc. the government earned a failing grade. Not enough authoritative direction was provided in time. Uncoordinated actions such as shutting down public services, closing workplaces, etc. caused considerable inconvenience to the public. More than that, the throwing of thousands of people on to the roads when transport was shutting down made them more vulnerable, in the event a tsunami did arrive.

In the age of social media, people will learn of distant hazards independently of government. What government must focus on is helping them respond on the most intelligent way, based on the best science. On this front, much remains to be done.

Tsunami risk reduction in the age of Twitter, R & D Mag

Another readings about smartphone use in disasters (not related with Indonesia earthquake:

Mobile phones and crisis zones: how text messaging can help streamline humanitarian aid delivery, Humanitarian Exchange Magazine, Issue 53, March 2012.

 IBA Launches Smartphone Crisis App to Help Companies, Schools, and Government Better Prepare For Emergencies, Disaster Recovery Journal, May 4, 2012.

Annex 2: a huge earthquake, but a weak tsunami. Why?

In this section we provide the explanation why this 2012 earthquake did not create a strong tsunami, even if it was remarkably similar to the destructive 2004 tsunami. Again, we present exclusively external sources, as this is not a matter of media impact analysis.

We present first a divulgative explanation provided by CNN about tsunami formation, and why this earthquake did not create a major tsunami.

CNN Video. How Tsunamis are formed and why we had not a tsunami with 2012 Sumatra earthquake.

Annex 3: Videos about the devastating power of tsunami 2004 Sumatra Aceh and tsunami 2011 Japan

In this section we show some selected videos from amateur shootage as direct witness of the action and devastating power of tsunamis. We refer to videos capturing 2004 destruction and death. Perceiving again the terror and the dimension of the tragedy is a way to better understand the probable reaction of people in the areas surrounding the 2012 earthquake epicentre and the warning of a possible ‘widespread destructive tsunami’. For sure, for all people in Indonesia, Thailand or Sri Lanka having a direct experience of the 2004 tsunami, this April 2012 alert created strong feelings. I think that panic and anxiety describes quite well emotions and reactions. Terrible memories have probably acted as a protective reaction againsts new risks. Some people outside the affected area could consider that local citizens and authorities have overreacted against the new alarm created by the new 2012 massive earthquake.

The extraordinary dimension of 2004 destruction and harm helps us to understand their suffering and the weight that it still has in their memories. This is in a sense a way to pay tribute to the victims and survivors. This is also a way to give thanks to people that perticipate in the documentary that we present below, being ready to renew their sufferings as means to show all the world the risks of this natural disaster and the burden suffered by the affected countries. Some readers of this blog may consider that I am proposing a distateful measure, which only fruit is to satisfy insane curiosity. I can understand such a reaction and I fully respect it, but it is clearly not our intention.

There is a plethora of videos in Youtube about tsunamis, creating calling effects on potential viewers. The results is that many highle viewed videos are just fake, manipulations or cut and paste stories and images. This creates a sour feeling in people looking for information about videos.

We have selected the series of videos that contain an extraordinary collection of amateur footages by direct witness and then also victims of the tsunamis. Many appeared first upload by authors and received many views. English TV Channel 4 was engaged in the ambitious project of trying to know the story behind those videos. They created an extraordinary documentary presented five years after the tragedy, an unvaluable documentary that will be used as reference.

You can check it at its source, at Channel4. Apparently, there is no option to access to it in many countries, like mine. So, we propose the consultation of the free available versions in Youtube. As they are divided in sections of 10 minutes, it allow to access more easily the sections that may be more interesting for you.

Evidently, even eight years later, please be aware that images are highly distressing. There are images of people being caught by the waters, and dead bodies.

Part I. Presenting the individual cases. Amateur videos, the day before (Christmas Day). The earthquake, 7:59 am local time.

Part II. The earthquake experienced in land. The tsunami in Banda Aceh, Indonesia

Part III. Tsunami in Phuket, Thailand. Tsunami in Khao Lak, Thailand

Part IV. Tsunami in Kho Phi Phi Island, Tsunami. Tsunami in Tangalle, Sri Lanka

Part V. Tsunami aftermath in Indonesia, Thailand. Destruction, survivors, looking for relatives.

Part VI. Tsunami aftermath in Indonesia, Thailand. Destruction, survivors, looking for relatives.

Part VII. Tsunami aftermath in Sri Lanka. Mouring. Live after the tsunami for survivors.

Earthquake, Tsunami and Fukushima Nuclear Crisis in Japan, One Year After – Media Impact Analysis

In this first anniversary of the massive disaster and tragedy suffered by Japanese people by 11 March 2011, we want to show with our readers some of the empirical results we gathered and learnt about media impact and reputation analysis.

This post is intended to be also a tribute to all victims of the catastrophe, specially to survivors. As many other people, I was astonished by the heroic civil society reaction to the disaster. In the midst of terrible suffering, this was really and profoundly inspiring.

I would like to share with you a video that was created and sent to me by a reader of this post a while ago. This is a highly emotional video, as you can imagine. As Lucy explained,

I’m an Australian poet/lyricist based in Canberra. A short while ago I finished a project with an American singer and producer Rick Tallis – a song dedicated to the Japanese people who died or lost their loved ones in the tsunami last March. This song is a cover of Leonard Cohen’s Hallelujah with re-written lyrics that talk about a child trapped in the rubble with their mother after the tsunami. The video of the song is now out on Youtube – a slide show of some very powerful images of the event. We would like to get the song heard and would be very grateful if you could listen to it and watch the video and share it with others, as we believe the pain and suffering caused by this tragic event is ongoing. We strongly believe that to remember is to care, especially now that it’s coming up to the first anniversary of this tragic event. We would appreciate any feedback or suggestions on how to spread the word regarding this project.

Kind regards,

Lucy Prasad

I think that this video shows the soul of this tragedy with respect, and transmits the humanity of Humanity: disaster, tragedy, immense and unbearable suffering, tears, crying and despair, injustice and grievance. Death, mourning, abandonment, loneliness. And sacrifice, struggle and fight, heroic efforts, endurance, strength, serenity and hope. Smiles and laughts. Future. Life.

If you are looking for images comparing before-after, you can check the images in the following external sources:

Before-After the earthquake and tsunami; satellite images

New York Times

El Mundo, Spain

Aftermath of the devastating effects – one year after.

New York Times

El País, Spain

See also the series by Good Morning America

Our analysis.

We pubished our first results about media impact just in the aftermath of the tsunami, still 11 March 2011, showing how the disaster was aprehended by international media, when almost nothing was know about the devstating effects, except as for the magnitude of the earthquake, measured at first at 8.9 points Richter scale. We compared initially the news content profile about the earthquake and the tsunami against news about Wikileaks, concerning their association to scandal and tragedy. This was due to the fact that all our previous post referred to the news content analysis to Wikileaks related issues.

This was followed a day after by our first analysis about media reaction to first blast in Fukushima nuclear plant. That day there was no possibility to assess the extent of the ongoing problems as possible nuclear crisis. In our third post we compared initial media coverage of tsunami in Japan against other recent tragedies or disasters, like Haiti and Chile Earthquakes 2010, Duisburg Love Parade Stampede.

We had another post measuring initial media reaction to Fukushima blast. We considered that media did not react quickly, in accordance with the foreseable crisis impact of the events. Only 12-24 hours after the blast, international media attention turned to the analysis of the implications of the nuclear plant blast. This was a 13 March 2011 post.

Using our media impact techniques, we published a first post about the cities in Japan that received more international media attention. Being able to idenify which are the cities most present in the news in a pure quanitative way allow you to identify where the focus of a crisis is located.

Results in the figure below shows the evolution of the media coverage given to main cities in the four first days after the tsunami.

Sendai was the region most devastated by the tsunami (and the one with more available video footage in the beginning). Fukushima exceeded Sendai as international media reference by the end of 12 March.

Then came the second adn third blasts in Fukushima nuclear plant, by 15 March 2012. Events turned dramatic, as it became clear that the situation was completely uncontrolled. We measured the news content profile about second blast in comparision with those about the first explosion. We had a substantial increase of news profile association to tragedy and scandal. The vector components more sensitive to second blast were ‘worrying’, ‘mistake’, ‘harm’ and ‘embarrassing’.

By 18 March 2011 we run a comparative media content analysis by countris about Fukushima nuclear crisis. We shoewd how the crisis was explained by media from the United States, India, United Kingdom and Australia. Below there is an example of the findings.

We published two post, always using our own techniques for media impact analysis, about the companies from Europe and America most affected by Japan earthquake, tsunami or Fukushima nuclear crisis. We show below the tables, and you can chek if you wish the posts in order to know more about the list.

Companies from Europe most affected by the Japan earthquake, tsunami, nuclear crisis, measured by media impact.

Companies from the United States most affected by the Japan earthquake, tsunami, nuclear crisis, measured by media impact.

Once that the initial stage of ermegency and rescue was concluded, it appeared a more clear picture of the extent of the devastation and tragedy by casualties. Many people were looking for information about the cities most affected by the earthquake and tsunami. Even if data about casualties and damages existed, it is hard to establish a list of cities, as the effects are not comparable: there are people killed by the earthquake and the tsunami, there are people missing mainly in areas devastated by the tsunami, there are buildings and infrastructure destroyed by the direct effect of the massive earthquake, or razed by the tsunami. There are finally villages and areas abandoned due to the nuclear crisis.

We wanted to provide an answer of how media perceived or focused attention in each  component of the disaster. We monitored the media impact received internationally by all cities and locations with more thn 10.000 inhabitants in relationship with tsunami, earthquake or nuclear crisis.

We published a post with the list of cities most affected by the disaster, based exclusively by the media attention received since 11 March 2011. For each city, we provided the available information concerning casualties and damages. We provided information about this table in the blog post. This is the blog entry that has received more visits.

In another related post, we investigated the relationship between media coverage received by each prefecture and the kind of casualties and damages suffered, as shown in the following figure.

We explored the existence of media bias by checking how New York Times and Wall Street Journal covered Fukushima nuclear crisis. We wanted to see if the Japanese crisis was presented by leading American  newspapers showing different perceptions concerning a very sensitive issue also in terms of local business and politics. We covered this news content analysis of the nuclear crisis storyline in two different posts (post 1, post 2).

Our analysis suggested that New York Times presented Fukushima crisis in a most dramatic way, or, conversely, that Wall Street Journal explained it in a more indulgent way. Wall Street Journal was as expected more focussed on issues with economic and commercial implications. Below, the example of a couple of figures of the analysis.

Concerning the media coverage given to Fukishima nuclear crisis, we followed an indirect indicator showing how serious the accident was judged by the media. We measured the prevalence of news about Fukushima mentioning past nuclear accidents, like Three Mile Island and Chernobyl. We published the time evolution of this measure right after Fukushima was declared a Level 7 (max) accident. This was 12 April 2012. Things worsened later, but we did not publish additional pots about this topic in this blog.

We run also a reputation an communications crisis case that emerged within the framework of the Japanese tsunami. Comedian Gilbert Gottfired was ‘the voice’ of AFLAC duck, a very popular and main brand asset of this American insurance company with a very strong presence in Japan. He published some tweets with jokes about the tsunami with an awful bad taste and sense of the opportunity. He was inmediately fired.

We performed a reputation crisis analysis based again in news content analysis. We eventually published a report with the results, that you can download here.

Our findings show that even if the nes about the jokes tarnished AFLAC reputation, as shown for instance in the figure below, quick response taken by the comany preserved the quality of the media perception about the AFLAC mascot. We also compare how media portrayed the controversy about the jokes with media treatment given to other topics judged irreverent and polemic like South Park, The Simpsons and nuclear episode.

Full report includes media perception of AFLAC in comparison with competitors like Metlife, Prudential Financial or Aetna.

Haiti and Japan Earthquake Media Coverage During the First Month

The first post about the disaster in Japan showed the initial media perception about the earthquake and the tsunami, just few hours after it hit Tohoku Island. In order to provide a key to lecture of the results, we showed media perception concerning the vector “Tragedy” in comparison with some recent natural disasters: massive earthquakes in Haiti (2010), Chile (2010) and Turkey (2010). We observed a clear common pattern in terms of initial media coverage perception. We compared media profile about Japan disaster in comaprison with human made disasters, and we found out that media perception was completely different, even if both are perceived as “Tragedy”.

This post will expand the analysis of media perception about massive natural disasters. We will compare the evolution of media perception during the initial four weeks after the earthquake both concerning Haiti and Japan. These two events are comparable in many facets, as for massive physical destruction and huge amount of human casualties. Each event present also its particularities. Haiti earthquake was not that severe in terms of enegergy, but was by far more destructive because of bad preparedness of this caribbean country to major seisms. Haiti earthquake completely collapsed the country economy, as it affected the capital, and it is considered the poorest country in the Americas. Haiti needed internatial aid and relief services, as it does not count with the required means. The aftermath of the Japan disaster was more related than Haiti to international economic and business consequences, as Japan is a key market in many areas, not only as consumer, but also as produced. Devastation in Japan was linked to the effects of the tsunami, that didn’t affect Haiti. Finally, Japan is suffering from a severe nuclear crisis derived from the tsunami, which of cours was not present in Haiti media coverage.

We count with media coverage of both events in a daily basis, as we count with a similar information with many other relevant crisis. Results concerning Haiti and other events are not published, but the stroage of these data allows us to use it now in order to better understand global media coverage of Japan disaster.

We open our empirical analysis by showing the time evolution of media perception of Haiti earthquake, week by week, concerning first the vector “Tragedy”.

Our results indicate that while media perception keeps basicalay the same profile, there are some noticeable movements. Comparing the initial stage to the following weeks position, we find that it increases notable the degree of association to horrible. Remember that news in the weeks following the earthquake referred to the increasing and the unprecedented number of victims. In the initial weeks there is an increase of association to components tragedy and harm, but it tend to decrease to initial stage after four weeks.

Next figure shows the same result, but applied to media coverage of Japan disaster. Comparing initial to final media perception, we find that in contrast with Haiti case, there is not an observable increase of association to component horrible. In fact, it tends to progressively decrease. Other components following a simira decreasing path are catastrophic and tragedy. The component experiencing a sustained increase as weeks pass is worst.

In the next figures we show the comparative media coverage to Haiti and Japan in terms of “Tragedy”, in its evolution week by weeks. The global picture shows clearly that while media treats massive earthquake in a similar way right in the aftermath, the specific profile of each event determine and influence the evolution of media perception.

The dynamics of the relationship of news covering Haiti and Japan concerning the perception as “Tragedy” is revealing. As already mentioned, starting point in both natural disasters are almost identical. But, soon, just after a week, it can be observed a differenciated media trend that will remain in the following weeks: media focus more on components tragedy, harm and horrible when referring to Haiti, while Japan disaster is more oriented to worst and failure. Components linked to Haiti rely on the extraordinary number of death and the suffering and measures to find survivors. Components associated to Japan are based in the fact that the earthquake as one of the most powerful ever (magnitude 9.0), and the association to failure indicates a human made component of the disaster, reflecting the specific profile of news referring to Fukushima nuclear crisis.

The evolution in the following weeks is basically mantained. After three and four weeks (our results refer to cummulative news, and not to week by week news) we observe an increase of association of Japanese disaster with the components harm and tragedy. This result is probably in relation with the approach followed by the Police Agency concerning the estimation of death toll and missing people. In Haiti it was evident since the first weeks that the death toll could exceed 100,000 people death. In sharp contrast, in Japan, the number of people accounted death or missing was submitted to a very conservative approach. Numbers ranged from hundreds to few thousands in week one and two. Numbers increase to more than 10,000 in week three and almost 30,000 people officially death or missing in week four.

The media reputation vector most relevant for analysing the media coverage of a natural disaster is “Tragedy”, and this is why we have provided an extensive analysis. We show now some complementary results concerning other meaningful media reputation vectors.

First reference is vector “Scandal”. This vector is more sensitive to crisis with a human origin. We have shwon several empirical cases, like the impact of AFLAC jokes about tsunami, or the impact of Wikileaks revelations on the reputation of corporations like Chevron or Bank of America.

The initial news content in the aftermath of the earthquake showed a slighle higher association to scandal in Haiti case than in Japan. Bigger difference refers to component emabarrassing. In general, initial news about earthquake consequences did not attach a high level of association to scandal.

Four weeks later, media perception concerning vector “Scandal” is basically unchanged. It does not tend to increase in anyone of two cases. There is a small profiling trend: Haiti case  derives to components embarrassing and scandalous, Japan is more associated to corruption. Japan case reveals probably again the incidence of the news profile about the nuclear crisis, Haiti profile shows the urgency created by the needs of a extremely poor country.

Media reputation vector “Respected, Coherent” requires specific lectures according to the framework of each issue covered by the media. It has a different meaning for companies than for people or here for events.

Initial association right in the aftermath of the earthquake show again a very similar media pattern concerning “Respected, Coherent”. The degree of association of natural disasters to this media reputation vector is relatively low. Four weeks after the events, we find that the degree of association has increased in several components when covering Haiti disaster, like compassion, respected, happiness or aspirational. All this reflect that news content about Haiti showed compassion with the extreme suffering of survivors, in desperate need of external aid.

Final couple of figures refer to the media percpetion vector “Institutional”. This is a vector that we show for the first time in this blog. Media perception of a company, people, institution, country or event can be associated to any element of a storyline. We use to present in this blog and in our analysis those vectors that can be considered more relevants for reputation, but we can create as many vectors as we want. “Institutional” vector refers to the degree of association to key institutional and political features, like government, democracy, politics or economy.

As natural disasters are geographically related, media covers massive natural disasters using always country coordenates and framing. It is thus not surprising to find that initial media coverage both in Haiti and in Japan show relative big levels of media association in the “Institutional” vector. As in all precedent vectors, we find again that initial media reaction produce basically the same picture in Haiti and Japan cases.

The evolution of media perception concerning “Institutional” four weeks after the earthquake show that the degree of association increases notably in Japan with the components banking and economy. This result clearly indicates the different media perception of the implications and news content when a natural disaster affects a rich country in comparison with media coverage given to economicly weak Haiti. many news about Japan earthquake deal with the assessment of the economic consequences of the disaster for Japan and for the global economy.

The other components of “Institutional” vector are stable, and very similar in both cases.

Other Posts

Japan VII. Fukushima as a Chernobyl Nuclear Disaster: Media References by Countries

Japan XVII. Haiti and Japan Earthquake Media Coverage During the First Month

Japan XVI AFLAC Media Reputation: Impact of Jokes About Tsunami in Japan

Japan XV. American Companies Most Affected by Earthquake, Tsunami or Nuclear Crisis in Japan, by Media Impact

Japan XIV. New York Times and Wall Street Journal Coverage of Japan Earthquake and Fukushima Nuclear Crisis (II)

Japan XIII. New York Times and Wall Street Journal Coverage of Japan Earthquake and Fukushima Nuclear Crisis (I)

Japan XII. Japan Prefectures Media Coverage. Relationship with Personnel and Property Casualties by Earthquake and Tsunami

Japan XI. Companies in Europe Most Affected by Japan Earthquake, Tsunami, Fukushima Nuclear Crisis, by Media Impact

Japan IX. Fukushima Nuclear Crisis Media Views in United States, United Kindgom, Australia and India.

Japan VIII. Wikileaks on Fukushima and the Japan Nuclear Crisis. Measurement of the Initial Media Storyline.

Cities most affected by Japan earthquake, tsunami and nuclear crisis, in terms of media coverage

 

*** See also our special Japan one year later, with a summary of all our posts about Japan disaster: Earthquake, Tsunami and Fukushima Nuclear Crisis in Japan, One Year After – Media Impact Analysis

In a precedent post we showed the evolution of global media coverage received by cities with more than 100,000 inhabitants in Japan since massive earthquake in March 11, 2011. It referred to news reactions at the very intial stage of Fukushima crisis (news between March 11h and 14th).

We also run an analysis concerning media impact by affected Prefectures, and the relationship between media coverage and actual damages suffered.

Now we focus our analysis in the cities and localities actually affected by the disaster, by the damages reported in personnel and properties directly provoked by the earthquake or the tsunami. Sample also include cities affected by the ongoing nuclear crisis.

In the next figure we show top 20 cities and localities that have received highest levels in terms of international media attention. Data refers to news published till March 27. We have excluded from this table the three cities that have focused media attention during these first three weeks: Fukushima, Tokyo and Sendai. If included, all other cities become almost irrelevant in terms of media impact. Also, as we have seen in a precedent post, in many cases news refer to devastation mentioning regions instead of small localities. Regions in Japan are organized in Prefectures. As we saw, main references are Fukushima Prefecture, followed bt Miyagi and Iwate.  Beside the three city outliers, the main reference in the media according to our results is Ishinomaki, with 7.0 points of media value. It means that this locality has received a number of news equivalent to 7 times more than the average of top 100 cities affected by the disaster (excluding big three). Second city by media impact is Kesennuma, with 6.4 points. These two cities have reported 2,700 inhabitants killed by the tsunami, and another 4,160 citizens are accounted missing.

The following table shows the results concerning the 50 cities most affected by the disaster in terms of media value, and factual numbers about deaths and property damages. The list includes top three cities by media coverage: Tokyo, Fukushima and Sendai. Top ranked city is Fukushima, with 235 points of mdia impact. This means that is has received an amount of news 235 times higher than the average of top 100 localities most affected by the earthquake and tsunami (excluding top 3 cities). Second city most present in the news is Tokyo, with 217 points fo media impact. These two cities concentrate all media attention, as Sendai, which comes third, takes a media impact value of 37 points. We can have a reference of how massive is media attention to Fukushima when we realise that media coverage given to Ishinimaki, fourth ranked city, was just 7.0 points.

The sample under analysis concern 463 cities and towns where actual personnel or property damages have been officially reported. The source used is CATDAT and CEDIM (earthquake-report.com). Data is updated by James Daniell. This organization relies in official accounting provided by Police Department. This source was used for the data we presented in the post about Prefectures media impact.

Fukushima reputation will we always linked to the nuclear disaster, even if Fukushima city is situated more than 50 kilometers away from the crippled nuclear site, Daiichi. As it is also kwnown as Fukushima I (against Fukushima II complex, situated some kilometers Noth, in Naraha town), media has labeled the site as Fukushima nuclear plant. The city and the Prefecture of Fukushima will pay the price in terms of negative reputation, even if radioactive contamination does not finally reach all the region or the city.

Present ratio Fukushima/Sendai is also telling about media coverage trend. In our previous post with news between March 11 and March 14, Sendai appeared the media reference just in the aftermath, and in the last measurements Fukushima became yet the media reference, but with a similar media impact value. Now, all tsunami related news are almost disappearing in comparison with the non closed nuclear crisis.

Looking to the ranking of cities, we can appreciate that it exists a close connection between media impact and number of people death and missing. There also some cities in the list that have suffered a limited number of personnel casualties because they were not directly affected by the tsunami as not being coastal cities, but have been severely affected by the earthquake in terms of proprerty and infrastructure destruction. This is probably the case with Koriyama (ranked 23), Mito (36) or Haga (38).

Finally, we find some other locations departing from the common trend, as they appear in the top 50 cities by media coverage received in relation with the disaster, but the figures show that they have not suffered directly relevant casualties. These cases require a specific news content analysis. Once the analysis is performed, we come to the conclusion that their presence in the list is justified, but for other grounds. Last column in the table provides some explanation of their presence in the list.

There are some different groups of locations. There is a group of cities receiving media attention simply because they are the main urban agglomerations in the affected area. This is the case for Yokohama (position 6), Fuji (16) or Kawasaki (28). There is a second group of cities present because they host sites of special infrastructures: the international airport (Narita, position 7), a US Air Force base (Misawa, 24). Ichihara appears in the list (position 42) because the oil refinery suffered damages with spectacular burning images. The third group of locations are all related with the nuclear crisis, and are taking increasing media prevalence in comparison with tsunami devastation related locations. Inside this group we find the cities in the relative nearby of the Daiichi damaged nuclear site. They are in the evacuation zone or not: Soma (position 12), Iilate (22), Ono (40), Kawamata and Date. Finally, there are some other locations in the list because they host other nuclear sites. Onagawa (position 9) and Tokai (19) faced some problems in the aftermath of the earthquake, but they are apparently under control. The other sites have not been damaged, but they appear nevertheless among top locations by media coverage: Kashiwasaki (30) and Yokosuka (37).

Other posts

Japan XV. American Companies Most Affected by Earthquake, Tsunami or Nuclear Crisis in Japan, by Media Impact

Japan XIV. New York Times and Wall Street Journal Coverage of Japan Earthquake and Fukushima Nuclear Crisis (II)

Japan XIII. New York Times and Wall Street Journal Coverage of Japan Earthquake and Fukushima Nuclear Crisis (I)

Japan XII. Japan Prefectures Media Coverage. Relationship with Personnel and Property Casualties by Earthquake and Tsunami

Japan XI. Companies in Europe Most Affected by Japan Earthquake, Tsunami, Fukushima Nuclear Crisis, by Media Impact

Japan IX. Fukushima Nuclear Crisis Media Views in United States, United Kindgom, Australia and India.

Japan VIII. Wikileaks on Fukushima and the Japan Nuclear Crisis. Measurement of the Initial Media Storyline.

Japan VII. Fukushima as a Chernobyl Nuclear Disaster: Media References by Countries

American Companies Most Affected by Japan Earthquake, Tsunami or Fukushima Nuclear Crisis, by Media Impact

In a previous post we showed the list of top 50 companies in Europe most affected by Japan disaster, in terms of media coverage received in relation with the catastrophe. List was dominated by energy companies and insurance and financial institutions.

In this post we show the list concerning the American companies. We show exactly the same approach and ways to establish the list of companies in Europe. You can refer to the post about Europe or the presenting note about our methodology if you need further explanations. We will show in a future post the list of most affected companies in Asia.

The sample for American companies is elaborated with the companies included in the Stoxx Americas 600. It includes companies from United States and Canada. Official site provides information about the 600 components of the index. This sample was also used to estimate the American companies most affected by Wikileaks in the initial stage of revelations and reactions by some US companies.

We use as unit of reference the same applied to the European case, in order to make it comparable. A Media impact value of 1.0 indicates that this firm has received an amount of news related with the Japanese disaster in an equal number than the average of news received by all Stoxx Europe 600. In the graph we also indicate if the company is more associated to news about the earthquake and tsunami or to the nuclear ongiong crisis in Fukushima.

Period monitored includes news published by newspapers all over the world between March 11 and March 21 2011.

According to our data, the company most affected in terms of media attention received is General Electric, with 37.1 points of media value. This media attention is mainly driven by Fukushima nuclear problems. This result shows the potential harm that the present crisis can generate for General Electric reputation and business interests, as its linkage with the crisis is due to the fact that General Electric was the company that designed the reactors, and that are still in use in other nuclear plants elsewhere. Probably we will identify in the future the impact of this crisis for General Electric in terms of media reputation, as we did with Bank of America or Chevron in relation with Wikileaks revelations.

Second firm in the list is Moody’s. In this case, the presence of this rating agency in Japan related news does not reflect a direct exposure of the firm. It is reflecting the media coverage given to the eventual assessment of the impact of the disaster on the quality of Japanese public debt. Third and fifth positions are also for financial institutions: JP Morgan and Goldman Sachs. These financial companies are present in the news in a similar way as Moddy’s is. They appear in Japan related news not basically as a company affected by the disaster, but as analysts and experts consulted to asses the extent of the economic and financial impact of the disaster.

Fourth place is for AFLAC, an insurance company. In this case, media presence is related with business exposure to the economic impact of the tsunami. For this company, this relationship with the tsunami is also a matter for negative reputation, as a substantial amount of media coverage received is not related with the estimation of the damages, but to the impact of unfortunated jokes tweeted by comedian Gilbert Gottfried, the voice of AFLAC trademark duck. Gilbert Gottfried was fired by March 14. Our results show how relevant are mistakes in times of crisis with massive media coverage.

Following places are taken by industrial companies, like General Motors and Caterpillar. Caterpillar appears as one of the potentila beneficiaries of the disaster, as this construction oriented firm.

Some US companies receive some of their media coverage associated to the tsunami as corportate donors through corporate foundations.

The presence of US automotive and technological (Intel, Apple, National Semiconductor) firms in the media with relation with the Japanese disaster is mainly associated to the problems that the earthquake can produce in terms of production shortages, as some damaged factories in Japan produce key components in the supply chain of these industries.

We find also in the list some US companies highly exposed to the Japanese economy, as this market is responsible for a relevant share of revenues and profits. Examples are Tiffany (position 25), Wal-Mart (position 11) or Starbucks (position 23).

If we compare this list with companies from Europe, we find that the most affected companies in Europe were mainly electric and energy companies and reinsurance firms.

Other posts

Japan XVI. AFLAC Media Reputation: Impact of Jokes About Tsunami in Japan

(NOTE: You can download here a pdf version of AFLAC crisis post, edited by Media, Reputation and Intangibles center, MRI Universidad de Navarra. It contains additional analysis about media reputation of AFLAC rivals, like Metlife, Prudential Financial or Aetna).

Japan XV. Cities Affected by Earthquake, Tsunami or Nuclear Crisis  in Japan, by Media Impact.

Japan XIV. New York Times and Wall Street Journal Coverage of Japan Earthquake and Fukushima Nuclear Crisis (II)

Japan XIII. New York Times and Wall Street Journal Coverage of Japan Earthquake and Fukushima Nuclear Crisis (I)

Japan XII. Japan Prefectures Media Coverage. Relationship with Personnel and Property Casualties by Earthquake and Tsunami

Japan XI. Companies in Europe Most Affected by Japan Earthquake, Tsunami, Fukushima Nuclear Crisis, by Media Impact

Japan IX. Fukushima Nuclear Crisis Media Views in United States, United Kindgom, Australia and India.

Japan VIII. Wikileaks on Fukushima and the Japan Nuclear Crisis. Measurement of the Initial Media Storyline.

Japan VII. Fukushima as a Chernobyl Nuclear Disaster: Media References by Countries

Japan Prefectures Media Coverage. Relationship with Personnel and Property Casualties by Earthquake and Tsunami

In a precedent post we showed the time evolution of the media impact of the most affected cities in Japan by the earthquake, the tsunami and then the nuclear crisis, among cities with more than 100,000 inhabitants. Our results showed that media attention to Fukushima nuclear crisis suspassed the media coverage about disaster in Sendai by Marh 12h, two days after the quake.

Now we show some elements concerning the media coverage given to Japanese prefectures affected by the earthquake and the tusnami. We will put our results about media impact in relation with actual damages. We use as source the official figures provided by the National Police Agency of Japan. This agency provides daily updates the damage situation concerning the number of killed and missing people by Prefecture, and other data about property damages. We are conscious that we are dealing in this post with tragedy and suffering when we use death toll as reference measure. We try to be very respectful, but we understand that showing this kind of empirical analysis can be useful for other researchers and scientists.

The list of prefectures included in our analysis pertain to the following regions: Hokkaido, Tohoku and Kanto. They refer to Prefectures 1 to 14 in the map (map by TheOtherJesse [Public domain], via Wikimedia Commons; originally from Montydrei, English Wikipedia, with no copyright claims).

The following graph show the media impact reached by each Prefecture during the first week after the quake, in media in English in relation with the Japan eathquake.

The prefecture most present in the news as a such (in relation with the Prefecture) is Tokyo, with a media impact value of 3.89 (value 1 corresponds to the level of news received by the avearge of all 14 prefectures scrutinized). Second in importance by media coverage is Fukushima, with 3.63 points. Miyagi follows in third place, with 2.89 points. Other Prefectures with substantive levels of media attentiona are Iwate (1.33), Ibaraki (1.13) and Chiba (0.51).

Now we show these results in parallel with the number of human casualties and property damages in each prefecture.

As explained before, we use as reference the official number of casualties and damages provided by the National Police Agency of Japan (Emergency Disaster Countermeasues Headquarters). Our results indicate that the main Prefectures by media coverage have suffered practically all personnel casualties. They are concentrated in Fukushima, Miyagi and Iwate. Tokyo is the main reference in terms of media coverage, but has suffered the earthquake consequences only marginally by comparison (7 people killed). Tokyo is media reference because of capitality and being the most populous city affected by the disaster. Ibaraki receives also more media attention than the number of casualties suffered; this will be explained when referring to propoerty damages. In the opposite side, Iwate Prefecture is less present in the media than the actual personal damages suffered.

Next figure compares media coverage to the extent of property damages. In some Prefectures this measure is in line with the death toll and missing people, but Toguichi and Ibaraki supported relevant material damages with a reduced number of human victims.

Iwate Prefecture concentrates the highest number of properties classified as totally collapsed (74.7% of all cases). Again, we find that this Prefecture has suffered a devastation which has not received the same amount of media coverage than other Prefectures. Media coverage received by Ibaraki, Chiba and Toguichi is explained by physical devastation, while we showed in the precedent figure that they were basically spared from human casualties.

We have analyzed the global relationship between media coverage received by the 14 Prefectures during the first week and the extent of the human casualties and damages to property. We have excluded from the analysis the case of Tokyo, as it behaves as an outlier. We have estimated simple correlations.

Death toll appears to be the main driver of media coverage to Japan disaster. The combined number of killed and missed persons reaches a correlation coefficient of 0.80. Looking at the relationship between media coverage and property damages, we find that the relation is stronger concerning collapsed homes, totally or partially, than for partially damages houses. This is probably reflecting the fact that media attention turned to devastation caused by the tsunami, rather than the direct impact of the earthquake.

If we use mixed measures of personnel and property damages, the relationship with media coverage is not improved.

Other references

Japan XIII. New York Times and Wall Street Journal Coverage of Japan Earthquake and Fukushima Nuclear Crisis (I)

Japan XII. Japan Prefectures Media Coverage. Relationship with Personnel and Property Casualties by Earthquake and Tsunami

Japan XI. Companies in Europe Most Affected by Japan Earthquake, Tsunami, Fukushima Nuclear Crisis, by Media Impact

Japan IX. Fukushima Nuclear Crisis Media Views in United States, United Kindgom, Australia and India.

Japan VII. Fukushima as a Chernobyl Nuclear Disaster: Media References by Countries

Companies in Europe Most Affected by Japan Earthquake, Tsunami, Fukushima Nuclear Crisis, by Media Impact

Update March 27: the list with the American companies most affectd by the Japanese disaster and the nuclear crisis has been published in a new post.

This blog is mainly oriented to provide empirical results concerning the impact of Wikileaks in terms of media reputation. In precedent posts we showed which where the companies most exposed to Wikileaks crisis in terms of media impact in America and Europe.

Now we use a similar technique to show to the readers of this post which are the companies most affected by the Japanese disaster. This first post in this business oriented series refers to companies from Europe. Companies monitored are those included in Europe Stoxx 600 Index. Future posts will refer to American and Asian companies.

Our European Companies Media Impact about Japan disaster is calculated with news worldwide referring to Japan earthquake or Fukushima nuclear crisis up to March 20 2011. A media impact value 1.0 means that this company has received an amount of news linked to Japan disaster in an equal number that the average 600 companies listed in the Stoxx 600 Index.

Some companies are most affected by the tsunami, and others by the nuclear crisis and its implications. We show in column 4 and 5 in the table if media coverage refers mostly to one event or the other. Three stars indicate that in comparison to average, this company is strongly associated to one of the events. Two stars also reflect a high bias to one of the events, but lower than the first case.

According to our results, the company from Europe most afected, at least in terms of media coverage is Royal Dutch-Shell, with 43.2 points of media value. This means that Royal Dutch has appeared in the media in news related to Japanese disasters 43 times more than the average of all companies checked. Second company in the list is French EDF (34.3 points), followed by Lufthansa (34.1 points).

First companies in the list are mailny affected by the nuclear crisis and operate in the energy industry. As the crisis is still open, their media exposure will continue to grow. We find many financial and insurance companies between position 5 and 20. They are all oriented to earthquake and tsunami news.

Other references

Japan XIII. New York Times and Wall Street Journal Coverage of Japan Earthquake and Fukushima Nuclear Crisis (I)

Japan XII. Japan Prefectures Media Coverage. Relationship with Personnel and Property Casualties by Earthquake and Tsunami

Japan XI. Companies in Europe Most Affected by Japan Earthquake, Tsunami, Fukushima Nuclear Crisis, by Media Impact

Japan IX. Fukushima Nuclear Crisis Media Views in United States, United Kindgom, Australia and India.

Japan VII. Fukushima as a Chernobyl Nuclear Disaster: Media References by Countries