Case Loewe: A Winning Marketing Strategy with 95% of Negative Ratings (III)

This is Part III of Case Loewe. UPDATE: According to media sources all Loewe bags from Colleccion Oro 2012 are sold out in Spain, two months after the controversial ad analyzed in this blog. Loewe does not profide official information about sales, and continue with its policy of not commenting the ad. “La nueva colección…

Loewe Colección Oro 2012 – The Aftermath of a Devastating Ad – Counting Brand Reputation Damage (And Benefits?)

This is Part I of Case Loewe. *** Note: As the analysis of Case Loewe is becoming too long, it is currently organized in three parts. This is the structure of the three posts in this blog. Part I: Loewe Colección Oro 2012 – The Aftermath of a Devastating Ad Loewe Collection Oro Message: Loewe, did…