Events are turning dramatic at this moment. A third blast in the Fukushima nuclear plant has just been reported. Radioactive emissions are right now harmful for human health. Global picture is moving to a nuclear disaster.
In our goal to provide measurable insights of how this crisis is being monitored and transmitted by media to the global public opinion, we show in this new post the evolution of media perception about Japan’s nuclear crisis.
The following figures reflect the significative change of media perception about the Fukushima nuclear plant problems between the last two days. First measure refers to news about the first explosion in reactor unit 1. We compare its brand perception with news related to the second blast happened yesterday March 14th, in reactor 3. Second explosion news were reported with severe warnings about possible nuclear meltdown in reactor 2.
First brand vector refers to “Tragedy”. We observe a noticeable increase of association to Tragedy components. We find a substantial increase of the components harm and worst. Awful and horrible perceptions are also reinforced. Remember that as pointed out in the precedent posts, the media reputation of the Fukushima problems were quite stable during the days and hours around the first draft. This new media perception after the second explosion reflects a major shift of content in the nuclear crisis storyline.
We check how this modified media perception has affected other media reputation vectors reflecting bad image or reputation. We analize first vector “Scandal”.
We observe here also a substantial increase of media reputation association of the Fukushima issue to Scandal profile. There is a huge increase of association to mistake, harm and worrying. The relation with corruption tends also to increase, but a lower path.
Even if at this point reputation is a minor issue for TEPCO, Tokyo Electric Power, the facility owner, as health and security are the only relevant problems to solve at this juncture, the media evolution of the crisis ensures lasting damaging effects for TEPCO brand reputation.
The third media reputation vector chosen is “Coherent, Respected”. It refers to ethical related issues. As we have explained in precedent posts, the degree of association concerning this vector is neutral by itself. If it increases, it mainly indicates that the brand analized is confronted to relevant ethical issues. To evaluate if these issues are positive or negative in terms of media and brand reputation, a direct analysis of the news is required.
The results show again a clear change of trend in terms of media perception, as second explosion generates a huge increase of association to some components of the “Coherent, Respected” vector. Components specially sensitive are trust, ethical and fairness.