Measuring YouTube Video ‘Guy Throwing My Computer Monitor’ As A Reputation Disaster, and Why UPS Should Not Laugh At This

We published our previous post about current FedEx reputation crisis just two days after the YouTube video ‘FedEx Guy Throwing My Computer Monitor’ was uploaded. It counted at that moment with 1,7 million visits. The extreme viral diffusion announced a massive increase of visits, which means devastating reputation losses for FedEx. Disaster damages are now…

Social Media: A Reputation Killing Youtube Video for FedEx

(* See also our new post Measuring YouTube Video ‘Guy Throwing My Computer Monitor’ As A Reputation Disaster, and Why UPS Should Not Laugh At This)   FedEx. Reputation management in the Transparency Age. How to react and restore this present colossal reputation crisis? Impossible mission. The reputation damage for FedEx will be huge and durable.…