Wikileaks is Back! Our Media Impact and Reputation Analysis

Wikileaks is coming back in releasing secret and confidential documents, few weeks after many considered this organization a dead one as they announced cease of operations due to financial struggles. Now Wikileaks is publishing a selection of messages from the apparently 5 million emails leaked from private intelligence corporation Stratfor. Publishing and diffusion strategy chosen…

Media Influence. A Twitter Based Measure. Case Urdangarin. Allegations of Corruption Against Son-in-Law of King Juan Carlos of Spain

In this post we propose an indirect way to measure influence of news providers. We use Twitter as filtering criteria. There are plenty of mechanisms, approaches and rankings concerning the most influential newspapers or news providers. Online difussion and social media proliferation is probably making these kind of analysis more difficult to achieve and less…

Sport Scandals and Sponsorship. The Audacious Move by Saxo Bank Supporting Suspended Alberto Contador

This post is a reaction to the surprising sponsoring decision taken by Saxo Bank as an epitome of an audacious counterintuitive marketing movement that, even if highly risky, may be very rewarding. If you wish, you can download here the report version of this post (pdf document)  1. The context For those not familiar with…

Twitter Elections Barometer: Spanish Socialist Party Primary Elections: Carme Chacon Vs Alfredo Rubalcaba

Twitter as tool for political analysis Twitter analysis is becoming a source of knowledge in many areas. Right now many scientists and professionals are using it for better understanding and measuring corporate and institutional reputation. There are also attempts to monitor election processes through Twitter analysis. This kind of studies are perfectly in line with…