Case Loewe: A Winning Marketing Strategy with 95% of Negative Ratings (III)

This is Part III of Case Loewe. UPDATE: According to media sources all Loewe bags from Colleccion Oro 2012 are sold out in Spain, two months after the controversial ad analyzed in this blog. Loewe does not profide official information about sales, and continue with its policy of not commenting the ad. “La nueva colección…

Loewe Is Dead. Long Live Loewe! (II)

This is Part II of Case Loewe. *** Note: As the analysis of Case Loewe is becoming too long, it is currently organized in three parts. This is the structure of the three posts in this blog. Part I: Loewe Colección Oro 2012 – The Aftermath of a Devastating Ad Loewe Collection Oro Message: Loewe, did…

Loewe Colección Oro 2012 – The Aftermath of a Devastating Ad – Counting Brand Reputation Damage (And Benefits?)

This is Part I of Case Loewe. *** Note: As the analysis of Case Loewe is becoming too long, it is currently organized in three parts. This is the structure of the three posts in this blog. Part I: Loewe Colección Oro 2012 – The Aftermath of a Devastating Ad Loewe Collection Oro Message: Loewe, did…

Earthquake, Tsunami and Fukushima Nuclear Crisis in Japan, One Year After – Media Impact Analysis

In this first anniversary of the massive disaster and tragedy suffered by Japanese people by 11 March 2011, we want to show with our readers some of the empirical results we gathered and learnt about media impact and reputation analysis. This post is intended to be also a tribute to all victims of the catastrophe,…

Pizzas for 1 euro. Telepizza Promotion 29 Feb 2012. Impact on Brand Perception

The company. Marketing Strategy Telepizza is a Spanish based food company, specialized in delivery and takeaway service. Telepizza was founded in Spain in 1988. It opens its first store in Madrid. Pioneers into the home delivery pizza segment in Spain. In 1996 goes public through an IPO. In 2006 Telepizza is no longer public and…