Red Bull Stratos as Shock Co-Branding

We all love Red Bull brand now Like many other million people in the world, I followed live the magic moments before and after the record stratospheric jump by Felix Baumgartner within the Red Bull Stratos project. I wanted to feel the experience and its storytelling personally as I planned to analyze this branding case,…

Steve Jobs (1955-2011). More Inspiring Dead Than When Alive?

Steve Jobs died October 5, 2011. Although the trespass was somehow expected as people and media knew that Apple Inc co-founder was suffering the last stages of a metastatic tumor, the news of his trespass provoked a shock and a massive global media coverage and social media conversation. This is for instance the Associated Press…