Pep Guardiola to Bayern Munich. Social Media Impact Analysis

. Pep Guardiola left  football team FC Barcelona in May 2012 after four years as coach presenting an outstanding sport performance: his team was able to win 14 out of 18 national and international championships. He gained a status of top football coach. He is admired and prestigious. He decided to take a sabbatical year,…

Why Football Fans in Twitter Wish that Cristiano Ronaldo Wins FIFA Ballon d’Or 2012

We present another analysis about the power of football players as icons, and some learnings about social media dynamics, by exploring Twitter content analysis. As explained in the previous post, FIFA representatives will announce this next Monday 7 January 2012 who is the Football Player of the Year, awarded with the FIFA Ballon d’Or, which…

FIFA Ballon d’Or. Predictions and Media Impact Analysis

Zurich, 7 January 2013, FIFA Headquarters. The best football player of the season 2011/12 will be announced and will be awarded with the FIFA Ballon d’Or 2012. The 23 football players short list was reduced to three finalists on 29 November 2012: Cristiano Ronaldo (Real Madrid, Spanish Liga), Andrés Iniesta (FC Barcelona, Spanish League) and…