All tweets of Pope Benedict XVI @Pontifex – Content analysis and metrics of impact

We have archived all 39 tweets by Pope Benedict XVI in Twitter account @Pontifex and other 8 languages accounts. You can find it in a specific blog we have created to analyze Pope Benedict XVI Twitter activity. The blog is @Pontifex Content & Impact (access here). Since 28 February 2013, 8pm Central European Time, The…

Social Media Management Strategy. Social Media Engagement. A selection of tweets from #wfwebinar by Wildfire by Google

Join @papayamaya & @jowyang today to learn the 4 key strategies social media marketers need to know for success in 2013. You in? #wfwebinar — Wildfire by Google (@wildfireapp) February 6, 2013 The Road to ROI: Four Social Strategies Every Brand Needs to Know in 2013 . The Road to ROI: Four Social Strategies Every…

Pure Branding. A Master-Class by Steve Jobs Presenting ‘Think Different’ Apple Campaign

I discovered recently the video I am now sharing with you, thanks to one contribution in one of the LinkedIn groups I am member. I already knew the ‘Think Different’ mytical ad. But I was not aware of the existence of this speech by Steve Jobs explaining the campaign. This is merely a 6 minutes…

Las imágenes de España. Informe Marca España 2012. Universidad de Navarra.

. . Puede descargar aquí el pdf con los resultados y conclusiones principales del Informe Imagen de España 2012. Se trata de un estudio basado en el análisis sistemático de las fotos utilizadas para ilustrar noticias sobre España a lo largo de 2012 desde el extranjero. Se  trata de un innovador mecanismo de análisis cuantitativo…