Pure Branding. A Master-Class by Steve Jobs Presenting ‘Think Different’ Apple Campaign

I discovered recently the video I am now sharing with you, thanks to one contribution in one of the LinkedIn groups I am member.

I already knew the ‘Think Different’ mytical ad.

But I was not aware of the existence of this speech by Steve Jobs explaining the campaign.

This is merely a 6 minutes long speech.

I find it as a canonical lesson of what branding is and what brands are.

This is also a marvellous example of communication skills and the power of storytelling.

Here the video. Below you will find the tweets I shared, with my preferred quotes.

.

.

.

.

.

.

.

Last tweet was the link to the Youtube video.

Advertisements