Measuring the Impact of A Wish: Miles Becoming BatKid

Miles, a five year old kid expressed a wish: “I wish to be Batkid”. Miles suffers and fights leukemia since he was one year old. His wish was received by the NGO Make-A-Wish. As they explain in their Twitter bio, “Fulfilling wishes for Bay Area + No. California children with life-threatening medical conditions”. Make-A-Wish decided…

One Billion Views for New Youtube Video by PSY? No. People Rather Dislike A Disgusting Gentleman M/V

PSY launched 13 April 2013 the highly awaited new production, after global Youtube mega hit ‘Gangnam Style’. New Youtube video and song is ‘Gentleman M/V’. As expected, number of views have exploded within the first hours after its launching. It broke the 20 million views just after 24h. This is leading some to consider that…

Social Media Management Strategy. Social Media Engagement. A selection of tweets from #wfwebinar by Wildfire by Google

Join @papayamaya & @jowyang today to learn the 4 key strategies social media marketers need to know for success in 2013. You in? #wfwebinar — Wildfire by Google (@wildfireapp) February 6, 2013 The Road to ROI: Four Social Strategies Every Brand Needs to Know in 2013 . The Road to ROI: Four Social Strategies Every…