Festival of Marketing – London 8-10 October 2013 – My selection of #FoM13 tweets related to branding and social media

The Festival of Marketing in London it’s A week-long celebration of change, inspired by the Modern Marketing Manifesto from Econsultancy and Marketing Week, our take on the state of the discipline and the challenges every marketer should be focusing on. In five interconnected events plus a Festival Fringe series, we’ll look at the disruptions, inventions,…

Greg Karber vs Abercrombie & Fitch: The Viral Ingredients of a Serious Reputation Crisis – #FitchTheHomeless

The origin of the crisis The reputation crisis for Abercrombie & Fitch emerged at the beginning of May 2013. Interestingly enough, this crisis is not created by any recent mistake: it exploded after the reprint of an old 2006 interview with A&F CEO Mike Jeffries. Here the original statements as published by Salon: For example,…

The Funniest Thing Ever? Some Metrics About Youtube Video ‘How Animals Eat Their Food’ by Mister Epic Mann

Mister Epic Mann, ‘one of a kind’, is one of these Youtube video channels run by anonymous amateur people wanting to create new content. Many hope to become Youtube stars. Only few of them reach their goal. Apparently, Mister Epic Mann is becoming a global Youtube comic star with their video number 31. Comic videos…

All tweets of Pope Benedict XVI @Pontifex – Content analysis and metrics of impact

We have archived all 39 tweets by Pope Benedict XVI in Twitter account @Pontifex and other 8 languages accounts. You can find it in a specific blog we have created to analyze Pope Benedict XVI Twitter activity. The blog is @Pontifex Content & Impact (access here). Since 28 February 2013, 8pm Central European Time, The…

Why Football Fans in Twitter Wish that Cristiano Ronaldo Wins FIFA Ballon d’Or 2012

We present another analysis about the power of football players as icons, and some learnings about social media dynamics, by exploring Twitter content analysis. As explained in the previous post, FIFA representatives will announce this next Monday 7 January 2012 who is the Football Player of the Year, awarded with the FIFA Ballon d’Or, which…

Merry Christmas, Season’s Greetings or Happy Holidays? Twitter Content Analysis

Christmas time. A very special time in countries with Christian tradition. This is a moment when many people send messages to relatives. Postcards was the traditional way to send Christmas messages. Then came also the e-mail. Now social media play a new role also in this aspect. There are many individuals and corporations that take…