Measuring the Impact of A Wish: Miles Becoming BatKid

Miles, a five year old kid expressed a wish: “I wish to be Batkid”. Miles suffers and fights leukemia since he was one year old. His wish was received by the NGO Make-A-Wish. As they explain in their Twitter bio, “Fulfilling wishes for Bay Area + No. California children with life-threatening medical conditions”. Make-A-Wish decided…

Pope Francis: an initial warm welcome. Social Media Content Analysis-MRI

NOTA: (Spanish) Puede acceder aquí al estudio sobre los 100 primeros tuits del Papa Francisco: su impacto, la influencia con respecto a otros líderes, temas tratados: Análisis de impacto de los 100 primeros tuits del Papa Francisco. *** Agentinian Jorge Mario Bergoglio was elected Pope of the Catholic Church by 13 march 2013. He has…

All tweets of Pope Benedict XVI @Pontifex – Content analysis and metrics of impact

We have archived all 39 tweets by Pope Benedict XVI in Twitter account @Pontifex and other 8 languages accounts. You can find it in a specific blog we have created to analyze Pope Benedict XVI Twitter activity. The blog is @Pontifex Content & Impact (access here). Since 28 February 2013, 8pm Central European Time, The…

Las imágenes de España. Informe Marca España 2012. Universidad de Navarra.

. . Puede descargar aquí el pdf con los resultados y conclusiones principales del Informe Imagen de España 2012. Se trata de un estudio basado en el análisis sistemático de las fotos utilizadas para ilustrar noticias sobre España a lo largo de 2012 desde el extranjero. Se  trata de un innovador mecanismo de análisis cuantitativo…

Pep Guardiola to Bayern Munich. Social Media Impact Analysis

. Pep Guardiola left  football team FC Barcelona in May 2012 after four years as coach presenting an outstanding sport performance: his team was able to win 14 out of 18 national and international championships. He gained a status of top football coach. He is admired and prestigious. He decided to take a sabbatical year,…

Why Football Fans in Twitter Wish that Cristiano Ronaldo Wins FIFA Ballon d’Or 2012

We present another analysis about the power of football players as icons, and some learnings about social media dynamics, by exploring Twitter content analysis. As explained in the previous post, FIFA representatives will announce this next Monday 7 January 2012 who is the Football Player of the Year, awarded with the FIFA Ballon d’Or, which…