Measuring the Impact of A Wish: Miles Becoming BatKid

Miles, a five year old kid expressed a wish: “I wish to be Batkid”. Miles suffers and fights leukemia since he was one year old. His wish was received by the NGO Make-A-Wish. As they explain in their Twitter bio, “Fulfilling wishes for Bay Area + No. California children with life-threatening medical conditions”. Make-A-Wish decided…

Greg Karber vs Abercrombie & Fitch: The Viral Ingredients of a Serious Reputation Crisis – #FitchTheHomeless

The origin of the crisis The reputation crisis for Abercrombie & Fitch emerged at the beginning of May 2013. Interestingly enough, this crisis is not created by any recent mistake: it exploded after the reprint of an old 2006 interview with A&F CEO Mike Jeffries. Here the original statements as published by Salon: For example,…

One Billion Views for New Youtube Video by PSY? No. People Rather Dislike A Disgusting Gentleman M/V

PSY launched 13 April 2013 the highly awaited new production, after global Youtube mega hit ‘Gangnam Style’. New Youtube video and song is ‘Gentleman M/V’. As expected, number of views have exploded within the first hours after its launching. It broke the 20 million views just after 24h. This is leading some to consider that…

The Funniest Thing Ever? Some Metrics About Youtube Video ‘How Animals Eat Their Food’ by Mister Epic Mann

Mister Epic Mann, ‘one of a kind’, is one of these Youtube video channels run by anonymous amateur people wanting to create new content. Many hope to become Youtube stars. Only few of them reach their goal. Apparently, Mister Epic Mann is becoming a global Youtube comic star with their video number 31. Comic videos…