Greg Karber vs Abercrombie & Fitch: The Viral Ingredients of a Serious Reputation Crisis – #FitchTheHomeless

The origin of the crisis The reputation crisis for Abercrombie & Fitch emerged at the beginning of May 2013. Interestingly enough, this crisis is not created by any recent mistake: it exploded after the reprint of an old 2006 interview with A&F CEO Mike Jeffries. Here the original statements as published by Salon: For example,…

One Billion Views for New Youtube Video by PSY? No. People Rather Dislike A Disgusting Gentleman M/V

PSY launched 13 April 2013 the highly awaited new production, after global Youtube mega hit ‘Gangnam Style’. New Youtube video and song is ‘Gentleman M/V’. As expected, number of views have exploded within the first hours after its launching. It broke the 20 million views just after 24h. This is leading some to consider that…

The Funniest Thing Ever? Some Metrics About Youtube Video ‘How Animals Eat Their Food’ by Mister Epic Mann

Mister Epic Mann, ‘one of a kind’, is one of these Youtube video channels run by anonymous amateur people wanting to create new content. Many hope to become Youtube stars. Only few of them reach their goal. Apparently, Mister Epic Mann is becoming a global Youtube comic star with their video number 31. Comic videos…

Top 20 Ads 2012 in Youtube. Looking for Most Watched Or for Most Liked?

Adweek, in partnership with Google, presented by mid December 2012 the list of top 20 Most Watched Ads of 2012. The selection of these videos, is, according to Adweek: Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according…

Steve Jobs (1955-2011). More Inspiring Dead Than When Alive?

Steve Jobs died October 5, 2011. Although the trespass was somehow expected as people and media knew that Apple Inc co-founder was suffering the last stages of a metastatic tumor, the news of his trespass provoked a shock and a massive global media coverage and social media conversation. This is for instance the Associated Press…

Ratatouille’s friends loving fast food Quick Belleville Paris. An astonishing ‘c’est la vie’ response to a serious reputation scandal.

We study another reputation crisis born in the social media. We will show as always measurements and metrics about this case. @Clouzal’s pic of mice in Quick Belleville Paris, uploaded in Twitter Clouzal is a Twitter user (@clouzal). He is apparently someone professionally or personally interested in French politics and politics journalism. He is a…

Case Loewe: A Winning Marketing Strategy with 95% of Negative Ratings (III)

This is Part III of Case Loewe. UPDATE: According to media sources all Loewe bags from Colleccion Oro 2012 are sold out in Spain, two months after the controversial ad analyzed in this blog. Loewe does not profide official information about sales, and continue with its policy of not commenting the ad. “La nueva colección…