Most admired people 2013 – Survey by YouGov

YouGov conducted a survey in 13 countries covering half of world population. Almost 14,000 people were interviewed following local demographic representation criteria. The question was “Who do you personally most admire?”. The answer was restricted to “famous persons in the world”. It was specified that only people alive were eligible. You can find below the…

Greg Karber vs Abercrombie & Fitch: The Viral Ingredients of a Serious Reputation Crisis – #FitchTheHomeless

The origin of the crisis The reputation crisis for Abercrombie & Fitch emerged at the beginning of May 2013. Interestingly enough, this crisis is not created by any recent mistake: it exploded after the reprint of an old 2006 interview with A&F CEO Mike Jeffries. Here the original statements as published by Salon: For example,…

Social Media Management Strategy. Social Media Engagement. A selection of tweets from #wfwebinar by Wildfire by Google

Join @papayamaya & @jowyang today to learn the 4 key strategies social media marketers need to know for success in 2013. You in? #wfwebinar — Wildfire by Google (@wildfireapp) February 6, 2013 The Road to ROI: Four Social Strategies Every Brand Needs to Know in 2013 . The Road to ROI: Four Social Strategies Every…