Pure Branding. A Master-Class by Steve Jobs Presenting ‘Think Different’ Apple Campaign

I discovered recently the video I am now sharing with you, thanks to one contribution in one of the LinkedIn groups I am member. I already knew the ‘Think Different’ mytical ad. But I was not aware of the existence of this speech by Steve Jobs explaining the campaign. This is merely a 6 minutes…

Las imágenes de España. Informe Marca España 2012. Universidad de Navarra.

. . Puede descargar aquí el pdf con los resultados y conclusiones principales del Informe Imagen de España 2012. Se trata de un estudio basado en el análisis sistemático de las fotos utilizadas para ilustrar noticias sobre España a lo largo de 2012 desde el extranjero. Se  trata de un innovador mecanismo de análisis cuantitativo…

Pep Guardiola to Bayern Munich. Social Media Impact Analysis

. Pep Guardiola left  football team FC Barcelona in May 2012 after four years as coach presenting an outstanding sport performance: his team was able to win 14 out of 18 national and international championships. He gained a status of top football coach. He is admired and prestigious. He decided to take a sabbatical year,…

Why Football Fans in Twitter Wish that Cristiano Ronaldo Wins FIFA Ballon d’Or 2012

We present another analysis about the power of football players as icons, and some learnings about social media dynamics, by exploring Twitter content analysis. As explained in the previous post, FIFA representatives will announce this next Monday 7 January 2012 who is the Football Player of the Year, awarded with the FIFA Ballon d’Or, which…

FIFA Ballon d’Or. Predictions and Media Impact Analysis

Zurich, 7 January 2013, FIFA Headquarters. The best football player of the season 2011/12 will be announced and will be awarded with the FIFA Ballon d’Or 2012. The 23 football players short list was reduced to three finalists on 29 November 2012: Cristiano Ronaldo (Real Madrid, Spanish Liga), Andrés Iniesta (FC Barcelona, Spanish League) and…

Merry Christmas, Season’s Greetings or Happy Holidays? Twitter Content Analysis

Christmas time. A very special time in countries with Christian tradition. This is a moment when many people send messages to relatives. Postcards was the traditional way to send Christmas messages. Then came also the e-mail. Now social media play a new role also in this aspect. There are many individuals and corporations that take…

Top 20 Ads 2012 in Youtube. Looking for Most Watched Or for Most Liked?

Adweek, in partnership with Google, presented by mid December 2012 the list of top 20 Most Watched Ads of 2012. The selection of these videos, is, according to Adweek: Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according…